Guest post from Nichole Howson owner of AIM Social Media Marketing
Facebook and Instagram are two of the most popular mobile platforms out there. Facebook bought out Instagram and the combined usage is astronomical! According to Instagram, users now share over 95 million photos and videos per day! That number keeps growing with every day. Both Facebook and Instagram are great platforms for marketing, but let’s talk about how we can use these platforms together for maximum results.
Ever since Instagram advertising became available globally last year, advertisers of all sizes have been able to easily run and manage ad campaigns across both Instagram and Facebook to reach more people. Advertisers now have the opportunity to add Instagram ads to Facebook ad campaigns through Facebook’s Ads Manager. This allows businesses to expand their reach to more people with very little added effort. Campaigns that are ran across both Facebook and Instagram result in similar or better performance for website clicks, website conversions, video views and mobile app installs than those who ran just one or the other.
Here are five easy tips on how you can use Instagram to improve Facebook marketing results on your Page:
- Sync your Instagram account to your Facebook business’s page.
- Build an audience, fast.
Gaining Instagram followers can be done with a lot more ease as many users follow on Instagram with little hesitation. Once you build a large following on Instagram, you can start to funnel them towards your Facebook to get them to follow you there too. These followers are already interested in you, so it’s not a hard sell.
This tip is essential for building a large audience. Hashtags expand the reach of your posts allowing more people to view and interact with your posts. This is essential when promoting your product, brand or service on social media.
- Use images to increase engagement.
This is the whole point for linking your Instagram to your Facebook account! It helps enhance your ability to easily post images that represent your brand and make your page stand out!
- Focus on lifestyle images instead of products.
Your images of your products may be visually gorgeous, but those can get old. Try focusing on how your product fits into a lifestyle instead of just the product itself.
Nichole is social media marketer and business owner at AIM Social Media Marketing. She helps promote, brand and market businesses internationally and manages a team of freelancers. In her spare time, Nichole volunteers for non-profits consulting and managing online marketing efforts. She also teaches free workshops in her local community.